Our Company Mission: Wine is one of life’s great pleasures. We believe it should be as easy and enjoyable as possible for consumers to explore the world of wine and find wines that are perfectly suited to their individual tastes. We also believe in supporting passionate, small-estate winemakers and sharing the stories behind their wines. By working with licensed wine retailers throughout the U.S., we bring talented wine producers and thirsty wine fans together and offer the most personalized wine experience around.